The idea behind She’s Tert comes as a reaction to the culture of sexualization that has been prevalent in the craft beer industry for far too long. Recognizing a need for change, we have embarked on a mission to challenge the status quo and promote powerful female imagery. By collaborating with a talented local artist named Violet Rose, we are doing our best to take a stand in favor of an industry narrative that celebrates strength, resilience, and individuality.
Violet Rose’s art embodies the spirit of female empowerment, drawing inspiration from diverse sources such as history, mythology, and contemporary feminism. Her creations showcase strong, confident women who defy societal expectations and challenge traditional notions of femininity.
Through this collaboration and our celebration of strong women, we seek to break free from objectification and foster an inclusive craft beer community. We hope you enjoy this video series, which looks to embrace respectful and empowering representation. We hope to ensure that everyone feels welcome, respected, and celebrated.
Madison Blodgett, the talented freelance artist behind our captivating “She’s Tert” sour beer labels and numerous other designs for Artisanal Brew Works, embodies resilience and creative empowerment. For Madison, strength, spirit, and a positive outlook form the cornerstone of her artistic journey. Overcoming self-doubt and introversion, Madison utilized her art as a powerful means of self-expression, allowing her creativity to speak volumes in place of words. Through her dedication to listening to herself, understanding her limits, and seeking assistance when necessary, Madison not only discovered her inner strength but also broke free from her introverted shell. Her artistic endeavors not only grace our beer labels but also stand as a testament to the transformative power of creativity and self-discovery.
Meet Maddy Zanetti, co-owner of two shops in Downtown Saratoga Springs, a board member of multiple organizations including, The Saratoga Springs Historical Society, Discover Saratoga, The Saratoga Springs Preservation Foundation, and is a former Downtown Business Association President. She lives in a home built in 1860 with her husband, son, and three rescue dogs.
Meet Abby Gamble, In a world of ordinary people, there are those who possess an extraordinary spirit, one that pushes them to overcome every obstacle in their path. Abby Gamble is one such individual, whose journey of resilience and determination is nothing short of inspiring. From her humble beginnings as the oldest of five children, taking on the responsibility of caring for her siblings while her parents toiled away at work, to her remarkable career transition from working at IBM to becoming a registered nurse, Abby’s story is a testament to the power of sheer determination and unwavering selflessness. And now, as she dedicates her time to mentoring and supporting young women at Charleton School in Burnt Hills, Abby Gamble continues to leave an indelible mark on the lives she touches.
Step into the inspiring world of Leslie Swedish, a woman who has not only broken barriers but shattered glass ceilings on her journey towards empowerment. As the owner of Moxxi Coffee, Leslie has not only built a successful business but has also become a driving force in the world of women’s empowerment. From her role as the executive director of Moxxi Women’s Foundation to her influential work as a thought leader in women’s empowerment, Leslie Swedish is redefining what it means to be a successful woman in today’s world. Join us as we delve into the life of this remarkable entrepreneur, wife, mother, and advocate for the rights of women everywhere.
Meet Eliza Carey, a fearless and independent woman, with dirt under her nails and determination in her eyes. Eliza Carey, the owner of Phoenix Landscape and Design, is not your typical entrepreneur. With an unconventional approach to business and a passion for connecting with nature, she has embarked on a journey like no other. From sleeping out under the stars to defying societal expectations, Eliza is proof that success can be achieved through perseverance and a belief in one’s dreams. Join us as we delve into the captivating story of Eliza Carey and her remarkable path to building a thriving landscaping empire.
In a world dominated by gender norms and societal expectations, there are those who refuse to be confined by limitations. Such is the extraordinary story of Cherie Monaco, a woman who shattered boundaries and defied expectations. As a mother of two grown daughters, Cherie’s determination to forge her own path in law enforcement is an inspiration to all. Graduating from the prestigious New York State Troopers academy, she holds the distinction of being part of the second class to accept women cadets. With her unwavering resolve and indomitable spirit, Cherie Monaco rose above adversity, proving that strength and courage know no gender. Join us as we delve into the incredible journey of this pioneering pioneer, as she seeks equality and secures victory in the face of countless obstacles.