The idea behind She’s Tert comes as a reaction to the culture of sexualization that has been prevalent in the craft beer industry for far too long. Recognizing a need for change, we have embarked on a mission to challenge the status quo and promote powerful female imagery. By collaborating with a talented local artist named Violet Rose, we are doing our best to take a stand in favor of an industry narrative that celebrates strength, resilience, and individuality.
Violet Rose’s art embodies the spirit of female empowerment, drawing inspiration from diverse sources such as history, mythology, and contemporary feminism. Her creations showcase strong, confident women who defy societal expectations and challenge traditional notions of femininity.
Through this collaboration and our celebration of strong women, we seek to break free from objectification and foster an inclusive craft beer community. We hope you enjoy this video series, which looks to embrace respectful and empowering representation. We hope to ensure that everyone feels welcome, respected, and celebrated.